Entries from July 2011

July 29, 2011

What’s Behind A Label (Besides Adhesive): A View Into Label Design at Esporão

Most wine producers put thought into the labels that adorn their bottles, primarily because a well-designed label helps to sell wine on store shelves in the U.S.  But it’s a safe bet that there aren’t too many wine producers who would describe their relationship with their label designer as “almost telepathic.” That’s how Esporão’s Marketing [...]

July 7, 2011

20 years, 12 Million Liters, And One Wily Mind: Getting Inside The Head of David Baverstock

David Baverstock does not have a classic winemaking story.  His tale could best be summed as “boy goes to Portugal, boy meets girl, boy ends up making wine for over two decades.” While Aussie’s aren’t generally known for being the high-strung type, Esporão’s chief winemaker looks even more laid back than one might expect, quite at [...]